Last fall, I designed the visual identity for the first annual F.I.T. Fest (Fun! Inclusive! Together!), an initiative led by Open Up. Six Pittsburgh-based fitness centers participated in this initiative as Advocacy Ambassadors.
The picture below shows my initial sketches. While creating this visual identity, I wanted to make sure it worked well with Open Up's existing brand, while also being distinct.
I created different versions of the F.I.T. Fest logo to be used in different contexts. Tap through to view.
I created stickers, buttons, social media graphics, and more to promote F.I.T. Fest.
© Lorena Ianiro 2023
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